the ceo magazine, sales,
Ashley Welch and Justin Jones, Founders, Somersault Innovation

The Pitch—when we present a solution to a client for consideration—is both an exciting and nerve-wracking time. Many of us rehearse for hours, especially for a big deal. And many more of us make the wise choice of incorporating visual aids with which to engage our prospects. And…we succeed! We win deals every day. So, what’s the problem?

the ceo magazine, advertising,
Dave Marinaccio, Author, All I Really Need To Know I Learned From Watching Star Trek and Admen, Mad Men, and The Real World of Advertising

Advertising is an intrusion. An unwanted interloper. A necessary evil. It’s the price we pay for television production and to hold down the cost of FIOS. It is the intersection of free speech and free enterprise.

Guess how many advertising impressions the average American receives every day? Go ahead, I’ll wait.

the ceo magazine, sales,
Carmit Yadin, Author, “How to BOOM B2B Sales”

You have an idea. You start a company. You develop, refine and produce your solution or product.

You stand back and take rightful pride in your creation. Now what?

You have to sell it!

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