All activities in support of formulating and communicating the value of the firm's offering to the target market in support of current and future sales.

You’ve probably heard lots of companies offer all sorts of fun freebies for your birthday. Well, I like free (good!) stuff, so each year around my birthday I go on the hunt for free birthday treats from some of my favorite places. And I do it for two reasons:

Felicia Slattery and Bob The Teacher answer marketing and communication questions posed by members and clients. 

 

> 90%Response Rate for a Market Research Survey?

Marketing surveys can be very frustrating in terms of response rates. My survey results typically fall into the 1.5% - 3.5% response rate range. My most recent marketing survey caught me off guard in a positive way in terms of response rate. Here’s what I learned.

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