the ceo magazine, marketing,
Martyn R. Lewis, Author, How Customers Buy…& Why They Don’t.

As Peter Drucker so notably stated, “The purpose of business is to create a customer”. Drucker went on to tackle the notion that to provide a return to shareholders is akin to breathing for the human body. Just as you must breathe to live, so must a business make a profit and a return to its shareholders. But just as the purpose of life is more than breathing, the purpose of business he argues, is more than making money. The purpose is to create a customer, because what do you have without a customer? You might have a fine research center or a noble philanthropic organization, but you don’t have a business.

the ceo magazine, customer relations,

In botany, we learned that an evergreen plant has leaves that stay green throughout the year. Unlike deciduous plants, which lose their foliage during the winter or dry season, the foliage of evergreen plants remains constant.

the ceo magazine, tribes,
Andy Coville, CEO, Brodeur Partners

We all know that good CEOs think about the customer. Great ones obsess.

As technology changes everything, constantly, leaders devour information on customers’ needs, wants, demographics and purchasing journeys. They continuously align marketing, advertising and sales with carefully conceived personas of customer targets.

Perhaps there is one more thing we should be thinking about. Tribes. Both in terms of customers and employees.

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