Robbie Bach, Author, Xbox Revisited: A Game Plan for Corporate and Civic Renewal

When I am introduced as Microsoft’s original Chief Xbox Officer (or CXO), I get all kinds of reactions ranging from “Wow, what a great opportunity” to “Can I have your autograph for my son?”  The Xbox saga was a challenging journey in many ways, and when I decided to write a book about the experience, I quickly realized how much I learned and how much I grew as a leader during the sojourn.  Distance has a great way of bringing important insights.  The result of all of this reflection, Xbox Revisited:  A Game Plan for Corporate and Civic Renewal, takes the lessons from my time as CXO and applies them to both corporate and civic challenges.  So whether you are a CEO of a for profit business, the Executive Director of a non-profit organization, the head of a government agency, or an individual looking to improve, there are some important truths to take from the trials, challenges, and triumphs of the Xbox team.