the ceo magazine, pivoting
Jerry Jao, CEO, Retention Science

You’ve heard it all before. Successful CEOs are driven, hardworking, thick-skinned. Starting a company requires the courage to take risks, and an aversion to backing down. Even Elon Musk came toe-to-toe with bankruptcy with both Tesla and SpaceX, living off loans from friends as he poured all his resources into keeping the companies alive. Determination and the will to push through adversity are celebrated as hallmarks of strong leadership.

the ceo magazine, pivoting,
Mark Fagan, CPA, Managing Partner, Connecticut Office, Citrin Cooperman

Jack Welch, the highly quotable former chief executive of GE, once said, “Change has no constituency—and a perceived revolution has even less.” That’s a vital lesson for CEOs of companies that are going through a strategic pivot. It is fine for a CEO to mandate a change in direction and take the business model down a more promising path – as long as the rest of the company is willing to follow his or her lead.

the ceo magazine, pivoting,
Will Fleming, CEO, MotionPoint Corporation

Recently, my company—a provider of technology solutions for business globalization—celebrated its 15th birthday. MotionPoint, with its culturally diverse team of more than 200 employees, is a pioneer in its field. But localizing websites, and later discovering ways to maximize the value and impact of those sites in ways that transcend translation, isn’t where we started.

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