Richard Hollis, Founder & CEO, Holonis Inc.

“The one who follows the crowd will usually get no further than the crowd. The one who walks alone, is likely to find himself in places no one has ever been.” - Albert Einstein

In today’s age of technology and the Internet, it is no longer enough to be status quo - you have to provide an impact of disruption and “virality” that surrounds your product and radically improve how things are done. Your customers need to experience the “wow” factor that makes them want to rave about your company and spread the word that elicits the “viral loop” across the internet (word of web).