Larry Kendall, Author, Ninja Selling
“I believe that this nation should commit itself to achieving the goal,
before this decade is out, of landing a man on the moon
and returning him safely to the earth.”
President John F. Kennedy, Man on the Moon Speech
Joint Session of Congress May 25, 1961
President Kennedy’s “We choose to go to the moon” speech is often cited as a classic vision statement – bold, inspirational, measurable. What is not often cited is that several days later, scientists pointed out to the President that the technology to go to the moon did not exist. Kennedy is reported to have said, “The vision comes first. The ‘how to’ will follow.”