Guest Blogger

Posts by Thought Leaders and Business Leaders who are not our regular bloggers but have valuable insights and personal stories to share with our readers.

the ceo magazine, job satisfaction,
Tim Leberecht, Author, The Business Romantic

It’s a tough talent world out there. While the economy is picking up, workers are disenchanted. Worldwide, as a recent Gallup poll shows, only 13% of them are engaged. Many employees feel disconnected from their leadership: Studies indicate that trust in business leaders is extremely low, and there is a concerning gap between management believing their staff is inspired by their company’s mission and how committed their employees truly are.

the ceo magazine, information security,
Erik Knight, CEO, SimpleWan

Think Cyber Attacks only hit large corporations? Think again. In this day and age of information gathering, online data breaches are all too common whether you own a large or small business. 2015 was plagued with news about consumers getting their identity stolen from companies such as Home Depot, Target and now Sony Pictures.

According to information compiled by the nonprofit consumer advocacy Identity Theft Resource Center, as of Nov. 19, there had been 679 major data breaches reported this year, up about 25 percent over this time last year. What happens if the breach hits home and is your business ready?

the ceo magazine, leadership development,
Alan R. Zimmerman, "The Payoff Principle: Discover the 3 Secrets for Getting What You Want Out of Life and Work”

The Problem

When you ask CEO’s what they want out of life and work, the two most common responses are “I just want to be happy” and “I want to be successful.”  And most CEO’s work very hard to achieve those and a number of other goals.

God bless them.  They work and work and work to achieve a measure of happiness and success.  Good for them!  After all, as I tell my audiences, it would be very embarrassing to be an unsuccessful workaholic.

the ceo magazine, sales management,
John Pierce, Author, Sell More and Sleep at Night – Developing Relationships with Emotional Intelligence to Increase Sales

Senior leaders have learned there are many reasons for stalled sales and missed goals. Today we explore two concepts that can keep senior leaders better informed and help increase company sales:

1. The Math

“The Math” is an easy concept to understand, yet far too many companies avoid applying the concept. They may believe it does not apply to them.  The math is simply an analysis of past activities that produce accurate conversion rates during different sales cycles. Your math results allow you, as a leader, to better guide the sales and marketing organizations to achieve your company’s objectives.

the ceo magazine, branding,
Michael Randazzo, Author, Tales of an American Entrepreneur: Journey of a Small-Business Owner

Whether you are a nascent entrepreneur or a seasoned CEO, many challenges are rooted in the same word: acquiring. Entrepreneurs ask themselves: “How do I acquire more customers, quality employees, or a better bottom line?” I cannot address these conundrums now but experience suggests one way businesses can maximize these “acquisitions” while compressing expenses involve Branding. Establishing your brand does not have to be a toilsome task but does require maintenance.

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