Those who can't manage themselves can't be expected to manage anything else either.

the ceo magazine, business management,
Susan Ershler, Author, Conquering the Seven Summits of Sales: From Everest to Every Business

In 2002, while relaxing at Everest Base Camp, I fell into conversation with Dan, a fellow climber about to make his fifth attempt to reach the summit alone. Dan was determined to be completely self-sufficient, carrying all of his own gear and climbing without a guide. I wondered why anyone would take on such a huge challenge without accepting even a modicum of help. But I wished him luck and rejoined my team to prepare for our climb of the treacherous Khumbu Ice Fall, the first major obstacle on our route to the summit.

the ceo magazine, self management,
Brittany Walters-Bearden, Co-founder, At Large PR

Whether you’re facing a media interview, writing your professional bio, or drafting a press release, messaging is important.  By following a few simple steps, you can improve your messaging and, in the process, your image and sales.

Before you start, think about who your core audience is.  Don’t say “the media”.  Who are you try to communicate with through the media?  Draft your message, keeping your audience and their needs in mind.

Sharon M. Weinstein, Chief Wellness Officer, SMW Group LLC

“I arise in the morning torn between the desire to improve the world and a desire to enjoy the world.  This makes it hard to plan the day.”  E.B.White

How is your day going so far?  Are you improving the world, or are you enjoying it?  Perhaps you are able to juggle well and do both, and then again, perhaps not!  We all know that life gets in the way. From the mailroom to the boardroom, we all need balance, and we need it sooner rather than later. 

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