One thing is clear about communication in organizations: The more senior you are, the more amplified your message will be. That’s because employees, customers and shareholders know that the farthest-reaching strategies and decisions are made at the highest levels. And it is simply human nature that we are inherently interested in how these strategies and decisions will ultimately affect us. Like it or not, if you are a CEO, COO or CFO, your every word and even your most innocent gestures are under scrutiny. For a recent example, consider that President Barack Obama’s “Latte Salute” garnered over a million results via Google search.