This past week I read a book that offers business owners information that they can use every day. It’s called People Tools and the name does the content justice. There are lots of books about business. In fact, far too many with some unrealistic views about how a business owner can achieve success.There are also plenty of “self-help” books that seek to provide insight on how to live a more fulfilled life, something that many business owners struggle with every day.

“Find your voice.” It’s an adage that gets bandied about quite often in the PR landscape, and one you’ve probably been hearing in one form or another since 10th grade English.

So what does it mean for your brand? The concept of a “voice” is the foundation of a good communications strategy. It is also the concept that many business owners struggle with when they try to promote their brand.