Guest Blogger

Posts by Thought Leaders and Business Leaders who are not our regular bloggers but have valuable insights and personal stories to share with our readers.

the ceo magazine, hiring,
Jock Purtle, Founder, Digital Exits

Any good business leader understands employees are the key to success. You may have a great product, and you may have a solid business model, but if you don’t have the right people in the trenches, then your success will be short-lived at best, if it ever comes at all.

the ceo magazine, influencer marketing,
Hilary Topper, CEO, HJMT Public Relations, Inc.

Influencers create change. They help you create awareness and visibility for your products or services and they can help build your community.

For years, brands have used celebrities, experts and influencers, leveraging these relationships to build media opportunities.

the ceo magazine, employee management,
Tabitha Scott, CEO, Cole Scott Group

Energy drives all living things — that includes organizations. People, the seasons of the year, and companies share a common life cycle: birth, growth, maturity, and decline. Importantly, for an organization to survive, it must jump onto a new growth curve before reaching the end of its decline phase. Companies that complete the jump, like Amazon, survive, while others that don’t, like Blockbuster, fail. Any company can find new life with four types of energy potential: innovation, optimization, social and elemental.

the ceo magazine, innovation,
Mostafa Sayyadi, Author, Leading Between the Lines

The business environment is constantly changing as organizations are increasingly participating in global markets. Hypercompetition has become the norm. Innovation is also a crucial part of hypercompetitive environments. Organizations can design, copy, or update products and services easier with more adaptability then ever today.

the ceo magazine, marketing,
Martyn R. Lewis, Author, How Customers Buy…& Why They Don’t.

As Peter Drucker so notably stated, “The purpose of business is to create a customer”. Drucker went on to tackle the notion that to provide a return to shareholders is akin to breathing for the human body. Just as you must breathe to live, so must a business make a profit and a return to its shareholders. But just as the purpose of life is more than breathing, the purpose of business he argues, is more than making money. The purpose is to create a customer, because what do you have without a customer? You might have a fine research center or a noble philanthropic organization, but you don’t have a business.

Pages

Contact

Follow The Blog

   Email * 
Subscribe to Syndicate

Blog Categories

Blog Authors

kajabi
eclub

EC

ad5
ad6

ad7

ad8