All activities in support of formulating and communicating the value of the firm's offering to the target market in support of current and future sales.

I have created my Rules of Communication. They pretty much are the same rules for life. Sometimes people will say that they did not know that there were rules. That excuse never works for me when I say to the nice policeman that I did not know the speed limit was 25mph. He says, here’s the ticket.

Sports is a public example of protecting one’s value or not protecting one’s value, of communicating one’s value or doing a poor job of communicating one’s own value are easy targets to point out and to pick on whether the reader is a sports enthusiast or not.

the ceo magazine, online business,
Kristen Gramigna, CMO, BluePay

You may be a small business, but customers expect you to have the same capacity as larger companies when it comes to technology, service and overall experience. Here are four common mistakes businesses make online, and how to avoid them.

Travel is essential to SME success in today’s global, hyper-connected workplace. Employees working with customers across the country or throughout the world is not uncommon – in fact, it’s quickly becoming the norm. While travel is essential to developing and maintaining important relationships, providing needed support and securing new business, this piece of your company’s budget can also be one of the most expensive elements of your operating budget.

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