All activities in support of formulating and communicating the value of the firm's offering to the target market in support of current and future sales.

The big day was approaching. By “big day” I don’t mean election day (which can’t come soon enough) or a wedding day, I mean the Super Bowl—THE big day for sports fans. To be clear, I am not a sports aficionado but even people like me watch the Super Bowl. Not because of the game (maybe for the nachos and hot wings), but for the commercials. This year there was a special television program recapping the top 50 Super Bowl commercials over the years.

I make my living as a media production and communications consultant so it is natural that words are important to me. They are critical to communicate a message precisely, make sure that the tone is accurate and obtain the desired results. But words are funny things. Meanings can change over time. New words find their way into the dictionary (or Wikipedia). Some words disappear never to be spoken again. 

the ceo magazine, mcommerce,
Ajay Kapur, CEO & Founder, Moovweb

In the coming year, we will continue to see rapid growth of mobile commerce. Here are three predictions that stand in contrast to the prevailing discussions around mobile payments, beacons, geo-targeting, Apple Passbook/Wallet, and native apps.

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