Assessment of the situation to devise a game plan for things to come to fruition.

Business as a Force for Good: The New Norm

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the ceo magazine, sustainable business,
Marga Hoek, CEO, Sustainable Business Association

Every entrepreneur should want to improve the world. Those that do not, and especially businesses that consume and damage our social, environmental, and financial assets, are contributors to the economic, environmental and social problems that we are struggling with today. This recognition makes it clear that it is the business world that holds the key to the solution of many of these issues.  

Do You Know the Business You're Really In?

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Ask most people what business they’re in and they’ll likely tell you what they do for a living. Some will define themselves by the product they produce or the services they provide, others will default to their job title or their role as a way of defining their business. The problem with these definitions is that they only make sense within a particular time frame and context.

The Board of Director’s Timeline

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the ceo magazine, business strategy,
Jeffrey Phillips & Alex Verjovsky, Authors, OUTMANEUVER: OutThink, don’t OutSpend

As a CEO you know how much pressure there is to perform. You want to hit the ground running, but you cannot afford to make too many mistakes.  Your board and your investors expect growth.  Customers demand new products and exemplary service. As a CEO I grew a biofuels startup from an idea to over $12 Billion in sales, and I was constantly under pressure to succeed.  Some of the questions I asked myself were: Should I continue with business as usual? How can I make any significant changes at an acceptable risk level? I found an answer in maneuver strategy.

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