Five Secrets for Developing Your Business

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the ceo magazine, business growth,

1. Get in front of buyers every week.

Buyers are the people who can tell you “yes,” the people who can sign the check without getting anyone else’s approval. Identify these people through Linkedin, referrals, vendors, subcontractors, and anyone else who can help you figure out where the next job lies. Each year, make a list of those people you’d like to meet—people who can buy what you’re selling. Then, devise a plan to get in front of them.

The Secret to Success: 8 Rules Every Entrepreneur Should Keep In Mind

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ceo magazine, entrepreneurship
Sean Castrina

Why do some start-ups succeed while some don’t? The statistics range a touch, but most agree that half make it and half don’t. With the payoff being so great--flexibility of schedule and unlimited income potential just to name a few--one would think there would be a more surefire formula for success. It is expensive to go to medical school but you know at the end you are in fact going to be a doctor with all the benefits of that hard work. Of course, entrepreneurship does not offer such a guarantee even with it now becoming so popular in many business schools.

CA = RA^2

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What can modern business leaders learn from Einstein’s Annus Mirabilis papers, published in 1905? Plenty! At a minimum, CEOs can develop a way of thinking about an organization’s resources and potential for competitive advantage in the way that Einstein imagined a physical property’s mass and potential energy.

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