Steve Jones

Now more than ever, you need a rock star personal brand.

That feeling people have about who you are, what you stand for, and what to expect from you is your personal brand. Whether you like it or not, you have a personal brand. Instead of ignoring your personal brand, the wiser choice is to embrace it. Accept and understand that those around you will form perceptions about you, and take proactive steps to positively reinforce the perceptions that can help you as a leader and entrepreneur. By examining the careers of legendary rock stars U2, The Grateful Dead, and George Harrison we can find three key ways to elevate your personal brand to “rock star” status.