Guest Blogger

Posts by Thought Leaders and Business Leaders who are not our regular bloggers but have valuable insights and personal stories to share with our readers.

Josef Holm

Powerful video footage is commonly used in crowdfunding projects as a creative tool that elevates brand awareness and highlights a company’s mission or values. Social marketers and entrepreneurs understand that multimedia campaigns with compelling video are more likely to attract customers or investors. Visual storytelling is a great way to clearly and concisely illustrate your campaign’s purpose to an audience while simultaneously personalizing your brand.

ceo magazine, entrepreneurship
Sean Castrina

Why do some start-ups succeed while some don’t? The statistics range a touch, but most agree that half make it and half don’t. With the payoff being so great--flexibility of schedule and unlimited income potential just to name a few--one would think there would be a more surefire formula for success. It is expensive to go to medical school but you know at the end you are in fact going to be a doctor with all the benefits of that hard work. Of course, entrepreneurship does not offer such a guarantee even with it now becoming so popular in many business schools.

ceo magazine, leadership
Vinay Nadig

You are a CEO or a business unit leader. Ultimately your success depends upon the breadth and depth of leadership you are able to grow amongst your teams. Of course you want to do this. If it’s not innate nature, then by now you have probably been subjected to countless “gurus” who have cajoled and persuaded you and your organization to adopt nurturing your subordinates and transforming your organization.

David Mezzapelle

I've had the privilege over the years to work with amazing people, including our Contagious Optimism team today. As a leader in any organization, there is nothing better than having people around you who understand your vision and then execute it successfully. Some call this effect "synergy" and others call it "harmony." Having the right people around you is tough to find and you should consider yourself fortunate when you experience harmony among your team — like a fine motor that is perfectly calibrated.

Colin D. Baird, Vice President, Sullivan Curtis Monroe

Executives I speak with are interested in learning more about how Dr. W. Edwards Deming from M.I.T., and Dr. Taichi Ohno transformed Toyota Motor Corp (TMC) from a small fledgling automatic loom company in 1924, into one of the world's most efficient, and profitable automotive companies in 2013. Toyota also maintains some of the highest levels of employee engagement in the business while maintaining the highest inventory turns, so how do they do it?

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