Every company can be better…usually a lot better!

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the ceo magazine, business growth
Fred J. Conforti, Beyond Goals…Beyond LEAN

In over thirty years of starting, managing, growing, buying, and selling companies, along with a decade of consulting for more than a dozen companies, I have observed and catalogued the attributes that are most problematic for an enterprise to be successful. Any one of these shortcomings alone is not so bad. However, there can be several of these shortcomings that become apparent to one looking for them—but to which management may be oblivious.

Expensive Potato Salad

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Call me old fashioned but I was dumbfounded and, quite frankly, disgusted at a recent Kickstarter campaign. A man started a campaign to make a bowl of potato salad. His goal was $10 and his pitch was, “Basically I'm just making potato salad. I haven't decided what kind yet.” Not particularly inspiring or noteworthy. But, the results have been impressive.

People *Like* Consensus

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the ceo magazine, decision making

The movement advocating consensus decision-making happened at about the same time as the human resources movement emerged. People researched democratic decision-making, advocated for more group involvement, and promised new-found synergy among members of the decision-making team. But not until the past five years have leaders sought to have their direct reports *like* their decisions.

Tips for Finding New Customers on Twitter

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the ceo magazine, social media marketing
Bernard Perrine, CEO, HipLogiq

In today’s social media world, small businesses are finding social media platforms like Twitter increasingly important to bring new business in the door. Twitter is unique because as a public forum it allows for intent-based marketing, or opportunities for small businesses to join in on relevant conversations in real time, in a personal and direct way.

How to Promote Your Brand with Video

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It’s a fact. Today many people simply do not read. The reasons are many and varied. We spend so much time on computers that we need a break.  We want to have a richer experience- to see and hear about things rather than just reading.  And, it’s just more fun to see a video.

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