(Note: This month’s entry is inspired by the current controversy surrounding NBC news anchor Brian Williams and his purposeful reporting of inaccurate information.  Several references will be made to that ongoing event in order to draw parallels that can be used as perspective for professionals in the business world). 

the ceo magazine, leadership
Dr. Sherrie Campbell, Author, Loving Yourself: The Mastery of Being Your Own Person

For elite CEO’s the first steps toward true success should be inward.  Proficient CEO’s understand that mastering who they are comes in harnessing their inner-power, instincts and intuition.  Knowing themselves and their emotional patterns indefinitely leads these CEO’s into to the right deals and business ventures. They are aware without self-awareness they will come up against the counterforce of their own out-of-control emotions which will lead to their downfall.  The more self-aware a leader, the better he or she can predict the power of relationships necessary for their success and most importantly, the powers within them to drive their company to achievement.

the ceo magazine, leadership
Chip R. Bell, Author, Sprinkles: Creating Awesome Experiences Through Innovative Service

Flo has been the highly popular spokesperson for Progressive Insurance for a long time.  Her ad character has delightfully ranged from the whimsical to the wacky; from clever to coy.  She has sung, danced and even played multiple roles in the same ad.  But, in a recent ad Flo is portrayed as a leader. 

The nostalgic scene is a school locker room.  A salesperson has “lost a close one” and Flo is there to provide him needed encouragement.  After cheering him back from the doldrums, she invites him to go get an ice cream cone. When he excitedly suggests it come with sprinkles, she proclaims, “Sprinkles are for winners!”

the ceo magazine, leadership

Media mavens and human resource professionals seem to collaborate periodically to establish, the cliché of the day. For a while it was “That being said.” Before that, it was touching base, doing a deep dive, cascading, at the end of the day, and the bottom line. Now we all need to “start the conversation.”

Pick any item in the news: racial unrest, trouble in the Middle East, immigration, or public school reform. Everyone wants to “start a conversation” or “join the conversation,” but no one actually changes anything, sets a deadline for accomplishing it, defines the tactics that would make sense, or establishes who’s in charge. All this might explain why Congress has just received its all-time lowest approval ratings.

On the surface you may wonder how your personal charisma is directly linked to your team’s daily performance. Typically, charismatic leaders such as JFK, Winston Churchill, Steve Jobs, Richard Branson, Jack Welch and Oprah are lauded for motivating and engaging large groups of people on big stages. And by definition that is charisma, a personal quality that gives an individual influence or authority over large numbers of people. At times you may have the opportunity to engage with sizeable groups of people where you need to dial up the charm.

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