I recently gave a talk on the chemistry of strategy to the CEO Club of Boston. The talk was scheduled to start at 10 a.m. and to finish no later than 11 a.m. I’ve devoted the last forty years to this topic, so I could have talked for hours. But I didn’t. Why? Because I knew the people in the audience had planned their day around the meeting finishing on time. Many attendees had made commitments for later in the day -- follow-up telephone calls, other meetings, and delivery of projects they had committed to finish that day.

the ceo magazine, leadership development,
Alan R. Zimmerman, "The Payoff Principle: Discover the 3 Secrets for Getting What You Want Out of Life and Work”

The Problem

When you ask CEO’s what they want out of life and work, the two most common responses are “I just want to be happy” and “I want to be successful.”  And most CEO’s work very hard to achieve those and a number of other goals.

God bless them.  They work and work and work to achieve a measure of happiness and success.  Good for them!  After all, as I tell my audiences, it would be very embarrassing to be an unsuccessful workaholic.

A recent trip to Puerto Vallarta Mexico yielded two lessons in protecting a brand and protecting your value. Although the little locally owned store may seem miles away from the international golden arches, each had a story to tell about value.

the ceo magazine, leadership
Marc B. Spector, Principal, Spector Group

Today’s workplace is going through a generational changing of the guard, as Baby Boomers retire and millennials, those born between 1981 – 2000, have increased to 36 percent of the work force, according to the U.S Bureau of Labor Statistics.

I’m a member of the Gen X tribe and, like many other CEOs, am working to understand how to:

the ceo magazine, goal setting
Alex Raymond, CEO, Kapta

It’s time to change the way we set goals. We all create them for our companies and ourselves, hoping to reach them. Roadmap may be an overused word these days, but that’s exactly what goals are - lamps on the path to success. A company without them is a company that stagnates. So given how important they are, why is goal setting such a dry and obligatory exercise at many companies?

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