Everything you need to know about setting up, managing and growing small businesses. Veterans, as well as newbies share their stories and valuable lessons.

the ceo magazine, marketing,
Gerri Knilans, President, Trade Press Services

            CEOs run organizations. They are the highest-level executive officers in the company, and their primary duties include driving revenue and profit, making major corporate decisions and managing the overall operations and resources of a company. Even if the company is small, there’s still only one person at the top responsible for those key functions.As business becomes more competitive, complex and global, the need for CEOs to expand their knowledge beyond finance and operations to sales and marketing is an imperative.

As the Owner and CEO of a small business, I have learned valuable lessons about running an effective organization. You learn quickly that you need to be able to budget and make decisions that benefit both your company and your employees. However, one of the most concerning issues facing American small businesses is the current tax situation. Simplicity is key for the growth of a company, especially in its early years, and taxes can be an absolute headache when it comes time to prepare and file.

For me, time is a precious resource and I know I am not alone. It’s easy to get overwhelmed and not take the time to connect with suppliers and customers. This week, in the midst of a grueling work schedule, I decided to show up at a trade show in Chicago (a three-hour drive from my office) where our customers were exhibiting. Prior to this show we created a variety of videos for them to use on their booths. In addition, we were going to send crews on site to videotape future communications. It would have convenient to finish the work, send off the videos and let my employees do the rest.

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