Everything you need to know about setting up, managing and growing small businesses. Veterans, as well as newbies share their stories and valuable lessons.

Entrepreneurs are often touted as brave and visionary. They are admired for the foresight and willingness to change the model. To build better ways. While it is sometimes true it often times is not the case. The pressure of running your own gig leads many entrepreneurs to come from places more human and less heroic than the books like to talk about. 

Welcome to the “Feelings Economy”.

You’ve been living in it for some time now: a world where our work and home lives are driven by feelings, not intellect. 

What makes this so? According to brain science, it is the emotional side of the brain—not the rational, logical one—that tells us what is true. In other words, people feel before they think. But the emotional brain not only tells us what is true—it tells us what to do. People make decisions for emotional reasons, then justify them with rational reasons.

If you don’t mind a huge generalization, I believe that small business owners are an upbeat and positive group. You have to be to start and run a business especially during uncertain economic times. This week when the National Small Business Association (NSBA) released its Year- End Economic Report for 2015, the results were interesting.

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