Heroes Don’t Have Comfort Zones

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the ceo magazine, risk-taking,

April 18, 2017 marked the 75th anniversary of the dramatic bombing of Japan that followed the attack on Pearl Harbor. On that day in 1942, at 8:20 in the morning, 16 B-25 bombers under the command of Jimmy Doolittle took off from the USS Hornet 750 miles from Japan.  In 1942, most experts found the notion of America—a county ill-prepared for any sort of warfare—making a direct assault on the Japanese superpower almost inconceivable. FDR disagreed.

Why Every CEO Needs to Know About Marketing

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the ceo magazine, marketing,
Gerri Knilans, President, Trade Press Services

            CEOs run organizations. They are the highest-level executive officers in the company, and their primary duties include driving revenue and profit, making major corporate decisions and managing the overall operations and resources of a company. Even if the company is small, there’s still only one person at the top responsible for those key functions.As business becomes more competitive, complex and global, the need for CEOs to expand their knowledge beyond finance and operations to sales and marketing is an imperative.

Your Business Footwork: Regaining Balance after Making Tough Decisions

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the ceo magazine, leadership qualities,
Randall Bell, CEO, Landmark Research Group, LLC

Tennis is all about footwork. As many Roger Federer fans know, watching a great tennis player is like watching a dancer. After each shot, he returns to the middle baseline, squares his stance, and gets ready for the next return. He hits a great shot and he’s back. He hits a poor shot, and he’s back again. He moves like a rubber band. The further from the baseline he gets, the quicker he is back.

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