Stories and lessons from the struggle and success of those who have realized their entrepreneurial dreams whether as first timers or veterans.

Enough books have been written and enough information is available that, by now, most leaders and managers understand what they need to do to manage change in their organization. They understand the need to get buy-in, secure credible senior sponsors, persuade key influencers in the organization and communicate, communicate, communicate.

One of the most exciting opportunities available in business today is partnering with nonprofits in cause-related marketing. Generally defined as a partnership where both the for-profit and the nonprofit partners have something to offer and each realizes a benefit, cause-related marketing contributes to the community, while also expanding your company’s network and audience.

Do you remember the feeling you had when you first started your business? Do you remember your first product launch? The first time a customer told you how great your company was, how much they loved a product? The joy you experienced by doing the work? I was reminded of all of that this past week. I sat on a panel of judges for a business competition which specifically targeted young female entrepreneurs. It was sponsored by the Michigan Women’s Foundation.

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