Everything you need to know about setting up, managing and growing small businesses. Veterans, as well as newbies share their stories and valuable lessons.

I am not sure about other business owners but I am really tired of motivational speakers whose message is that you can do anything. Yes, it is important to be inspired and motivated. You have to sincerely believe that you can achieve something or it is very likely that you won’t. However, there is a missing piece to this inspiration. You can probably do anything given the effort and resources, but you can’t succeed at everything. That is the problem that many small business owners face.

By D. Luke Iorio, PCC, CPC, ELI-MP, President & CEO at iPEC

The majority of leadership articles focus on what you can do to better lead, impact, and influence others. However, leading others isn’t possible unless you’re, first, leading yourself.

Those around you follow your lead, right? At least that’s the intention.

the ceo magazine, branding
Dan Antonelli, CEO & Creative Director, Graphic D-Signs, Inc., The Small Business Advertising Agency

You’ve heard of the elevator test: being able to clearly convey your resume, credentials, aspirations, and your overall value as a working professional all in the span of a quick elevator ride. Pretty tough.

I’ve got a new test for you, the business card test. It’s infinitely faster, remarkably subtle, yet has the power to move mountains and drive the needle forward towards your lofty business goals. And it all centers on perception.



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