Assessment of the situation to devise a game plan for things to come to fruition.

Perceptual Reality

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Cat seeing himself as a lion in a mirror

One of the “realities” I’ve discovered through the years of business ownership, consulting and speaking, is that the customer or client rarely sees you as YOU see you. This is known as Perceptual Reality. In his book Magical Worlds of the Wizard of Ads, Roy H. Williams defines Perceptual Reality as our imagination. We spend a great deal of time there, and while there we create ideas and perceptions of ourselves that simply are not true or real.

Five Not Always Steps to Achieving Your Goals

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None of this is going to seem like rocket science, but if you are like me making sure these items are clear and in place is the key to accomplishing an amazing future. When I do these four things well, my goals are realized. Can you get better at these?

1. Goal clarity. What are your goals? Are they somewhere in writing and SMART (Specific, Measurable, Achieveable, Realistic, and Timely)? It seems easy and logical but it is amazing how few do it. When you do, they get clear, real, and in your head.

How to Hold Operational Meetings Your Team Won’t Dread

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I recently gave a talk on the chemistry of strategy to the CEO Club of Boston. The talk was scheduled to start at 10 a.m. and to finish no later than 11 a.m. I’ve devoted the last forty years to this topic, so I could have talked for hours. But I didn’t. Why? Because I knew the people in the audience had planned their day around the meeting finishing on time. Many attendees had made commitments for later in the day -- follow-up telephone calls, other meetings, and delivery of projects they had committed to finish that day.

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