Assessment of the situation to devise a game plan for things to come to fruition.

the ceo magazine, mergers and acquisitions,

We’ve all heard the doom and gloom statistics about mergers and acquisition. Even those that don’t move the financials to the wrong side of zero often fail to delight shareholders and stakeholders. Poor evaluation procedures take part of the blame—but only part. A failure to carefully plan for the integration has some culpability too. In the heat of finalizing the deal, integration is often left until the last minute or ignored entirely. To avoid the traps of integration, start by analyzing the Five Essential Traits for Successful M & A: vision, financial synergy, operations, talent, and culture.

BRAND

~~I was recently asked a common question during a Q&A. “What is a brand?” Believe it or not, I get asked this question all the time, simply because the word “brand” carries with it many different definitions. Depending on what one does for a living, what they’ve heard, what they’ve learned, or how they perceive their own “brand” the word has different meanings to different people. Some common definitions of brand are: a logo; a company; a product; a jingle; a trademark. Others think branding is advertising and marketing.

As we sat there pondering life on the Inca trail with our family this past New Years, my wife and I realized that this was the dismount on 15 years of core family travel. Our kids are now 24, 21, and 18. Significant others would surely be added to this group and other trips will take place, but our plan for our core family was complete. We reflected on how if we didn’t make a plan and commit, so many very special experiences would have never materialized. The joy we received was very special and time will tell how this impacts our kids.

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