Perceptual Reality

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Cat seeing himself as a lion in a mirror

One of the “realities” I’ve discovered through the years of business ownership, consulting and speaking, is that the customer or client rarely sees you as YOU see you. This is known as Perceptual Reality. In his book Magical Worlds of the Wizard of Ads, Roy H. Williams defines Perceptual Reality as our imagination. We spend a great deal of time there, and while there we create ideas and perceptions of ourselves that simply are not true or real.

Motivated Before You Know Why

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You have seen them in nearly every professional setting: those not-so-subtle posters that display visually stimulating photographs complemented by inspiring quotes.  As motivational spins on subliminal messaging, these photos – and a host of other similarly designed gadgets – are meant to encourage perseverance, leadership, teamwork, customer service, and other productive behaviors.

Create Infinite Growth in Business ~ Who You are Being as a Leader?

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Business Strategy, Leadership, Customer Satisfaction, Customer Loyalty, Customer Affinity, Employee Performance, Growth, Business Growth, Entrepreneur, Leadership Attributes

One of the most impactful areas to create a radical shift in business growth and results is to be able to distinguish between “what you are doing” each day (i.e., work deliverables) and “who you are being” as a leader.   All businesses are results oriented, but what is it that makes one business more successful than another in a similar market? How is it that one company can cultivate more clients, more revenue, and attract more talent to their company? 

Within an organization, there is an energy flow.   I refer to it as the “Infinite Possibilities Cycle.”

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