You Should Forget Big Brother and Encourage Social Business

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the ceo magazine, marketing
Michael Idinopulos, Chief Marketing Officer, PeopleLinx

When the social media team at British entertainment retailer HMV decided to tweet out the details of a mass layoff, the company couldn’t stop them. According to Business Insider, HMV’s official account tweeted, “There are over 60 of us being fired at once! Mass execution, of loyal employees who love the brand.”

Not so loyal anymore.   

Become the Social CEO

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the ceo magazine, social media

Many brands today are engaging in transformative conversations with customers through social media. These conversations and the relationships that follow allow these brands to fundamentally change the way they do business, ensuring that as customer needs change they’re positioned to capture those changes, adapt, and thrive.

Johnny Football Used Social Media And You Can Too

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Johnny Manziel, the 22nd pick in this year’s draft, went where no college player has gone before. Not in 78 years. The NFL draft started in 1936.  Let’s do the Math. Well, math is not really my thing so let’s do the estimating thing. Roughly 12,000 football players have played in the NFL. And no one went where Johnny Football dared to go. 

Using Technology to Share Knowledge

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In my last post, I offered some ideas about why you should share your knowledge and some tips to help you decide what to share. It is one thing to have great content and quite another to find ways to distribute that content. There are so many outlets and each one has its advantages and disadvantages.  So let’s look at a few of the options.

Share Your Knowledge

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In this fast-paced, high-pressure, sales-oriented world, many are hungry for CONTENT. That’s right, something they can actually use to make their job easier or help them better understand issues and face challenges. In another word—information!

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