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Why Your CRM Implementation Will Fail

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Todd Williams |
Strategy - Leadership - Marketing - Business Ops. |
Tue, 05/20/2014 - 22:51

What you need for a successful CRM implementation

Todd C. Williams, Founder & President, eCameron, Inc.

Customer Relationship Management (CRM) implementations fail at an alarming rate. In fact, your implementation probably will not meet your goals either. I have heard of few that actually do meet their goals. Unfortunately, the primary reason is not software difficulties. Regardless of what Salesforce and Microsoft tell you, neither of their platforms are easy to implement. But the real reason they fail is a lot closer to home and may be looking at you in the mirror every morning.

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Building a High Impact Personal Brand

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Guest Blogger |
Self Governance - Marketing |
Tue, 05/20/2014 - 02:11

Dr. Michael R. Burcham, CEO, Nashville Entrepreneur Center.

One of the most important things you can work on today is figuring out who you (really) are, what you are passionate about, and how this should influence (and build) your personal brand and reputation. You should constantly build and nurture your personal brand – it is the one thing that will allow you to make the jump from one pursuit to the next.

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The Importance of Brand Cohesiveness Across Social Media

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Guest Blogger |
Marketing |
Tue, 05/06/2014 - 01:34

Developing and representing your brand effectively on social media is one of the most important tasks to think about when jumping into social media marketing. By doing so, you bring brand awareness and cohesiveness to your audience to build familiarity and trust.

Representing your brand on social media is fairly simple as long as your business has its ideals and image secured. On multiple platforms such as Facebook, Twitter, and Google+, you’re able to upload cover photos, the goal is have the same look and feel on all of the networks.

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Understanding Social Media as a Real Advertising Channel

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Guest Blogger |
Marketing |
Wed, 04/16/2014 - 21:42

Sean O'Neal, President, Adaptly

For most CEO's the world of social media is shrouded in mysteries that only their teenagers can fathom. But just as they learned to buy cable when it matured as a marketing channel and later learned to buy digital (both online and now, mobile and tablet), so too will competitive pressures have them asking their CMO's "What about social media as a marketing channel?"

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Presentation and Media Training: What are you saying without realizing you’re saying it?

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Cynthia Kay |
Marketing |
Fri, 03/21/2014 - 02:33

There’s an old saying that perception is reality, and this could not be truer when it comes to media interviews. Over the past year we have seen Toronto Mayor Rob Ford and Abercrombie and Fitch CEO Mike Jeffries make headlines for comments that the public has deemed outrageous. Both Ford and Jeffries are a perfect example of the value of media training. Media training provides the opportunity to prepare for questions that will be asked in a formal interview and also to defend their company in a press conference.