Seven Tips to Elevate Your Elevator Pitch

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Kerrie MacPherson                      

Ernst & Young LLP

For every entrepreneur, it’s a dream come true, but also a potential nightmare: the elevator pitch. No other situation is fraught with so much risk, yet filled with so much opportunity. Face to face with a potential customer, partner or investor, you have mere seconds to bring to life how you do what you do better than anyone else on the planet. No pressure, right?

Birthday Club Communication: 5 Messages You Should Communicate to Your Birthday Club Members

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You’ve probably heard lots of companies offer all sorts of fun freebies for your birthday. Well, I like free (good!) stuff, so each year around my birthday I go on the hunt for free birthday treats from some of my favorite places. And I do it for two reasons:

Iced Tea and Hot Marketing Ideas

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Felicia Slattery and Bob The Teacher answer marketing and communication questions posed by members and clients. 

 

My Most Successful Marketing Survey

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> 90%Response Rate for a Market Research Survey?

Marketing surveys can be very frustrating in terms of response rates. My survey results typically fall into the 1.5% - 3.5% response rate range. My most recent marketing survey caught me off guard in a positive way in terms of response rate. Here’s what I learned.

The Octopus Model for Website Planning

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A website has to be like an octopus. It needs tentacles into major "people pools": Facebook, Linkedin, Twitter, Youtube, etc. Where people are is where you need to be with an attractive playground for people to come and play. Everything else is logistics. This needs strategic thinking. Putting up a fan page or group or channel is not sufficient. It needs to be a source of interaction. There are a limited number of playgrounds needed so you have to hurry or you will miss the big boat and will have to swim all by yourself.

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