All activities in support of formulating and communicating the value of the firm's offering to the target market in support of current and future sales.

Share Your Knowledge

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In this fast-paced, high-pressure, sales-oriented world, many are hungry for CONTENT. That’s right, something they can actually use to make their job easier or help them better understand issues and face challenges. In another word—information!

Why Your CRM Implementation Will Fail

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What you need for a successful CRM implementation
Todd C. Williams, Founder & President, eCameron, Inc.

Customer Relationship Management (CRM) implementations fail at an alarming rate. In fact, your implementation probably will not meet your goals either. I have heard of few that actually do meet their goals. Unfortunately, the primary reason is not software difficulties. Regardless of what Salesforce and Microsoft tell you, neither of their platforms are easy to implement. But the real reason they fail is a lot closer to home and may be looking at you in the mirror every morning.

Building a High Impact Personal Brand

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the ceo magazine, marketing
Dr. Michael R. Burcham, CEO, Nashville Entrepreneur Center.

One of the most important things you can work on today is figuring out who you (really) are, what you are passionate about, and how this should influence (and build) your personal brand and reputation. You should constantly build and nurture your personal brand – it is the one thing that will allow you to make the jump from one pursuit to the next. 

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