Most people want the corner office, what used to be the country club membership, and the expense account. But are we willing to pay the price?

Recently I had the opportunity to be a guest on a morning talk/news show. I had to get up at 4 am to be at the downtown studio at 7. Those who work on the show both on and off the air, have to wake up that early every day.

Melissa Gonzalez

It’s no secret that everyone has a digital footprint, providing companies with a plethora of information on past actions, interests, patterns and beyond. For retailers that properly utilize this information, personalization can be taken to a new level. And, the more technology advances, the more it's integrated into ones daily life and the lines between what people do online and what people do in real life begin to merge. As these lines merge, customers expect an omni-channel (not multi-channel) experience, a fully integrated and seamless experience regardless if they are shopping via desktop, a mobile device or in a physical store.

the ceo magazine, social media,
Maria Dykstra, Co-founder, Tredigital

If you’re a CEO or company founder, there’s no doubt social media is part of your executive strategy. The hitch? There are at least four common social media myths executives stumble over in the path to digital community connection.

the ceo magazine, digital advertising,
Jim Porçarelli, Chief Strategy Officer, Active International

The media industry is undergoing a significant transformation that will substantially impact 2016. These shifts are directly influencing senior level executive priorities as they create and execute their marketing and overall business strategies. As marketers double up on their efforts to catch up with digitally savvy consumers, new advertising services and partnerships will emerge that will drive better brand and media value.

the ceo magazine, blogging,
Marc Dube, Founder & President, ActiveBlogs

Many claim blogging is dead—a marketing tool of the past. They incorrectly assume that since individuals and companies have been blogging for 10 years, there’s nothing left to write. Meanwhile, 70 percent of marketers surveyed stated that they are creating more content now than they did in the previous year (Source: Content Marketing Institute). Just think, at one time, companies did not believe they needed a website, believing it was just a fad––how times have changed! Producing high-quality content and consistently posting it on a company blog provide organizations with a valuable tool to attract prospects, deliver the information they seek, and turn them into satisfied customers.

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