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How to Create Cultures of the Willing

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Dan & Kieran |
Strategy - Leadership - Marketing |
Thu, 10/15/2015 - 19:35

Many of our business models and leadership strategies are based on expectations and educations that are no longer relevant. We are currently engaged in a revolution, the equivalent of the industrial revolution that changed the world a century ago, yet many of us are failing to adapt and evolve.

There are many businesses and individuals in the world today who are the new blacksmiths – they just don’t realize it yet.

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CEOs and Brand Leadership

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Guest Blogger |
Marketing |
Sat, 09/12/2015 - 00:14

Larry Light and Joan Kiddon, Authors, New Brand Leadership: Managing at the Intersection of Globalization, Locatlization, and Personalization

The world is becoming more global, more local, and more personal all at the same time. How business leaders manage global brands must now change to address the collision of these three forces. Global marketing has evolved from central standardization (One-Box Model), to Think Global. Act Local. (Two-Box model or the hand off of global thinking to regions for implementation). It now needs to further evolve to a new Collaborative Three-Box Model. The Collaborative Three-Box Model is more than a change in how we market our brands. It is a culture change based on shared responsibility. It is a construct, a platform for strategies, metrics, and actions that address both global brand necessities and regional expressions that make the brand relevant at the regional, local, and personal levels.

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Ethics Feeds Innovation

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Mark Pastin |
Strategy - Self Governance - Entrepreneurship - Leadership - Management - Marketing |
Wed, 08/19/2015 - 05:59

Ethics brings to mind dusty volumes of impenetrable text, heated arguments that go nowhere, and an overbearing concern with political correctness. But my thirty years as an ethics consultant has taught me something different. Ethics is really about releasing the forces of innovation in an organization. The reason for this is simple. To have ethics in an organization is to have ways in which employees can jump the line of command without fear of reprisal. And this same jump-the-line-of-command philosophy can make innovation a powerful organizational force.

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3 Misconceptions CEOs Typically Have About Web Development

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Guest Blogger |
Marketing |
Tue, 06/16/2015 - 19:54

Brad Shorr, B2B Marketing Director, Straight North

From the CEO’s point of view, the company website can go one of three ways: it can benefit the business, damage it, or have no impact whatsoever. While the latter two outcomes are clearly unattractive, they are often exactly what transpire — ironically because of misconceptions held by the CEO. Here are three common and serious misconceptions CEOs have about Web development:

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Selling a Consumer Journey, Not Just a Product

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Guest Blogger |
Marketing |
Tue, 05/19/2015 - 00:28

Gastón Taratuta, CEO & founder, IMS Internet Media Services (IMS)

Apple or everyone else? Most digital consumers nowadays come to a point where they must decide to buy an Apple product or the alternative. Except a consumer is deciding on more than just a product. They're at a fork in the road with two paths: a consumer journey or a dead end. Apple consumers immediately become part of Apple's network where they are exposed to the App Store, iTunes, and an ecosystem of devices like the iPad, iPhone, and soon, the Apple Watch. Unlike its competitors, Apple has created a consumer journey, which is what makes its business model so unique and more importantly, so successful.