Everyone's Blog in Marketing | The CEO Magazine Blog

Welcome Guest Log in / Register

Why Your Leads Aren’t Converting (It’s Not What You Think)

0comment

Guest Blogger |
Sales - Marketing |
Tue, 01/17/2017 - 00:17

Josh Denning, Founder, Authority Factory

According to HubSpot, 74 percent of marketers say converting leads is their top priority.

But, in a recent survey by DemandWave, roughly half of all the respondents admitted that gaining consensus internally on what constitutes a qualified sales lead is their biggest challenge.

The truth is, while many business owners understand the importance of inbound marketing, few have a consistent or integrated system for determining the sales-readiness of a lead.

Read more about Why Your Leads Aren’t Converting (It’s Not What You Think)
Log in or register to post comments

All I Want for Christmas…

0comment

Guest Blogger |
Strategy - Small Business - Management - Marketing |
Thu, 12/22/2016 - 02:12

Chip R. Bell, Author, Kaleidoscope: Delivering Innovative Service That Sparkles

As grandparents, my wife and I are in the middle of brainstorming cool presents for our three granddaughters. Over the Thanksgiving holidays, we asked them for suggestions. The 10 and 12 year olds took a clipboard and made a list, complete with brand names and model numbers. But, the 8 year old took a completely different approach. On the clipboard under her name she wrote, “Just surprise me!”

Read more about All I Want for Christmas…
Log in or register to post comments

Why Every Employee Must Become a Strategist

0comment

Guest Blogger |
Strategy - Marketing |
Wed, 12/07/2016 - 00:13

Claire Brooks, President, ModelPeople Inc.

Over the last twelve years I have been consulting on strategy and innovation with organizations, from the Top 10 of the Fortune 100, to start-ups and not-for-profits. During this period I’ve seen a quiet revolution in the way that strategic planning is carried out. It used to be that leading corporations relied on rigorous annual strategic planning processes, yet in a VUCA world - one of Volatility, Uncertainty, Complexity and Ambiguity – markets and customers are now moving too fast for traditional models of strategy planning.

Read more about Why Every Employee Must Become a Strategist
Log in or register to post comments

The Analytical Marketer: How to Transform Your Marketing Organization (Excerpt)

0comment

Guest Blogger |
Marketing |
Fri, 10/21/2016 - 21:53

Adele Sweetwood

The way we market has changed. Gone are the days of one-size-fits-all campaigns, massive e-mail blasts, and measurement of direct mail campaigns by their weight. Relying on a “spray-and-pray” approach simply won’t work anymore, because customers expect so much more from us as marketers. Customers now expect their interactions with a brand to have greater immediacy and personalization.

Read more about The Analytical Marketer: How to Transform Your Marketing Organization (Excerpt)
Log in or register to post comments

5 Communication Lessons from the RNC

0comment

Leslie Ungar |
Strategy - Small Business - Entrepreneurship - Leadership - Marketing |
Wed, 07/27/2016 - 16:51

The Republican National Convention came to Cleveland and literally left with a bang . . . of fireworks shot over Lake Erie. The city learned lessons in security-police on bicycles are the most fluid to how to move masses of people-have every non-essential downtown employee work from home. We can learn from these communication lessons and apply them in our daily lives.

1. It’s not Red or Blue Just Boring