How to profitably follow your passion through a second career

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the ceo magazine, entrepreneurship
Wendy Raizin, Founder & Designer at Raizin Design

While working as an investment banker within New York’s famous financial district, I made the bold decision to pursue my creative eye through interior design. Since launching my business, Raizin Design, LLC, in 2002, I have turned my passion into profit by making a name for myself as a “designer for the stars,” creating and executing high-end home designs for the likes of Hollywood director Judd Apatow.

The Safety Pins of 21st Century Leadership

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There is a saying that it takes a village to raise a child. When I competed in horse shows at the national level, I can say that it took a village of people to get one horse and rider into the ring. My mom was not a horse expert. She did not ride; she did not clean tack or stalls. Her value was in being the safety pin lady. She hid safety pins all over her that I could use at a moment’s notice. Big pins, little pins, you have no idea how many safety pins it took to get one person into the show ring.

 

Perceptual Reality

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Cat seeing himself as a lion in a mirror

One of the “realities” I’ve discovered through the years of business ownership, consulting and speaking, is that the customer or client rarely sees you as YOU see you. This is known as Perceptual Reality. In his book Magical Worlds of the Wizard of Ads, Roy H. Williams defines Perceptual Reality as our imagination. We spend a great deal of time there, and while there we create ideas and perceptions of ourselves that simply are not true or real.

Five Not Always Steps to Achieving Your Goals

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None of this is going to seem like rocket science, but if you are like me making sure these items are clear and in place is the key to accomplishing an amazing future. When I do these four things well, my goals are realized. Can you get better at these?

1. Goal clarity. What are your goals? Are they somewhere in writing and SMART (Specific, Measurable, Achieveable, Realistic, and Timely)? It seems easy and logical but it is amazing how few do it. When you do, they get clear, real, and in your head.

Shame on Me For Not Remembering the Power of Offsite Meetings

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Here I am the owner of a company that provides Travel and Meeting Management services and I have not taken my Executive Team offsite for our annual planning session in far too many years. That changed this past week when my team and I traveled to the El Conquistador Resort in Puerto Rico for our planning session (it is a great place by the way). I didn’t care that it sounded like a vacation and nor should you - ever. We got such better results from these days together than at the past local meetings we have ever had. Here were the five biggest differences from a local meeting:

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